Christopher A. Bartlett Book order

Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.

Based on six years of research and interviews with managers at every level, this text explores the collapse of an outdated corporate form and reveals the emergence of a fundamentally different management philosophy - one that focuses on the power of the individual.

SEVENTH EDITION

Presents a coherent framework for assessing your company's current international posture and a clear vision of the corporate skills required in today's global market. Leads your senior managers to identify the specific organizational skills your company must develop.