Despite a genuine admiration for Native Hawaiian culture, white Californians of the 1930s ignored authentic relationships with Native Hawaiians. Surfing became a central part of what emerged instead: a beach culture of dressing, dancing, and acting like an Indigenous people whites idealized. Patrick Moser uses surfing to open a door on the cultural appropriation practiced by Depression-era Californians against a backdrop of settler colonialism and white nationalism. Recreating the imagined leisure and romance of life in Waikîkî attracted people buffeted by economic crisis and dislocation. California-manufactured objects like surfboards became a physical manifestation of a dream that, for all its charms, emerged from a white impulse to both remove and replace Indigenous peoples. Moser traces the rise of beach culture through the lives of trendsetters Tom Blake, John "Doc" Ball, Preston "Pete" Peterson, Mary Ann Hawkins, and Lorrin "Whitey" Harrison while also delving into California's control over images of Native Hawaiians via movies, tourism, and the surfboard industry. Compelling and innovative, Waikîkî Dreams opens up the origins of a defining California subculture.
Patrick Moser Book order
Patrick Moser delves into the rich history and culture of surfing, exploring its multifaceted nature. His writing, featured in prominent surf publications, examines not only the thrill of the waves but also deeper themes such as the historical legacy of violence within the surf community. His work often provides an insightful look into a sport typically associated with leisure and freedom. Moser's academic and publishing endeavors highlight his dedication to understanding the complex heritage of surfing.






- 2024
- 2022
The mixed-race Hawaiian athlete George Freeth brought surfing to Venice, California, in 1907. Over the next twelve years, Freeth taught Southern Californians to surf and swim while creating a modern lifeguard service that transformed the beach into a destination for fun, leisure, and excitement. Patrick Moser places Freeth's inspiring life story against the rise of the Southern California beach culture he helped shape and define. Freeth made headlines with his rescue of seven fishermen, an act of heroism that highlighted his innovative lifeguarding techniques. But he also founded California's first surf club and coached both male and female athletes, including Olympic swimming champion and "father of modern surfing" Duke Kahanamoku. Often in financial straits, Freeth persevered as a teacher and lifeguarding pioneer--building a legacy that endured long after his death during the 1919 influenza pandemic. A compelling merger of biography and sports history, Surf and Rescue brings to light the forgotten figure whose novel way of seeing the beach sparked the imaginations of people around the world.
- 2013
How to convert the power of ''I Will'' into a life - changing mantra The twelve stories in this book, taken from Shaun Tomson's own life experiences in and out of the surfing world, offer the simple message - I Will - as a model to face life's challenges and help you achieve your goals. All you need is to be encouraged to find your voice and commit yourself to positive values. The stories resonate with positivity and hope for the future, and are infused with the belief that even in the darkest time, light shines ahead to show you the way forward.
- 2011
Surfer's Code
- 192 pages
- 7 hours of reading
In Surfer’s Code, world champion surfer Shaun Tomson shares the life lessons he’s gathered from decades of surfing—from his boyhood adventures in South Africa to the world tour in the late 1970s to the business world today. For Tomson, surfing is a hobby, a sport, a religion, an obsession, and more—it is a way of life. Tomson’s life lessons have guided his career to the top of both professional competition and the world of business. These lessons are born of the collective wisdom of the surf community and are a powerful source of inspiration in the face of extraordinary challenges of everyday life. I will never turn my back on the ocean I will paddle around the impact zone I will take the drop with commitment I will never fight a rip tide I will watch out for other surfers There will always be another wave I will always ride into shore I will honor the sport of kings I will pass along my stroke I will catch a wave every day All surfers are connected by one ocean