Dieter Rams Book order

This is Dieter Rams’s 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in modern design remains unbroken. In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of “less but better” his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

This new edition of a benchmark work originally published by the Dieter and Ingeborg Rams Foundation and Jo Klatt highlights the enduring impact of Dieter Rams's designs. Renowned as one of the most influential designers of the twentieth century, Rams's creations are now considered classics. This revised edition reaffirms the relevance of his design philosophy for the future. As cultural and technological developments continually reshape design expectations, Rams established ten principles advocating for a purist and subtle approach. These principles remain foundational in design theory and practice: 1. Good design is innovative. 2. Good design makes a product useful. 3. Good design is aesthetic. 4. Good design aids understanding. 5. Good design is unobtrusive. 6. Good design is honest. 7. Good design is durable. 8. Good design is consistent to the last detail. 9. Good design is environmentally friendly. 10. Good design is as little design as possible. This work does not aim to be a comprehensive documentation of Rams's oeuvre or the full history of Braun. Instead, it delves into the ideas, criteria, and methods behind Rams's work, illustrating how evolving manufacturing cultures have established universal design benchmarks. From his reflections on design ethics, a clear paradigm for future design emerges: the enduring principle that less is simply better.