Zu Beginn der Fotogeschichte war der Himmel grau und das Diktum der künstlerischen Fotografie und des Fotojournalismus lange Zeit schwarzweiß. Obwohl bereits 1935 der erste breit einsetzbare Diapositivfilm auf den Markt kam, blieb die Farbfotografie der Werbewelt vorbehalten und galt als kommerziell, vulgär und nicht-künstlerisch. Ungeachtet dessen entdeckten ab den 1960er Jahren immer mehr Fotograf: innen mit der New Color Photography andere und neue Gestaltungsmöglichkeiten. Das über fünf Jahrzehnte umfassende Werk von William Eggleston hat wesentlich zu diesem Paradigmenwechsel beigetragen. Neben Stephen Shore, Saul Leiter und Evelyn Hofer erkannte Eggleston früh die unverwechselbare Kraft der Farbe und ihre einzigartige Qualität zur Abbildung des Alltäglichen. Zumal Eggleston keineswegs vorgab, im Beiläufigen das Schöne bloßzulegen. Stattdessen überzog er das Banale mit einem Moment des Unheimlichen und Rätselhaften: Gerade weil Farbe der menschlichen Wahrnehmung so nahekommt, musste Eggleston die eigene Umgebung mittels der Fotografie immer wieder überprüfen – als seien ihm selbst die gefrorenen Lebensmittel im Eisfach nicht geheuer, nicht die Ketchup-Flaschen auf der Theke, und schon gar nicht die Waffen, die wie zufällig in so vielen seiner Bilder auftauchen.
William Eggleston Book order
William Eggleston redefined photographic art by championing color photography at a time when it was largely dismissed as a commercial medium. His distinctive approach captures the overlooked details of everyday life, transforming the mundane into compelling visual statements. Eggleston's keen eye for composition and color reveals the extraordinary within the ordinary, challenging conventional notions of photographic aesthetics. His pioneering exhibition at MoMA marked a pivotal moment, solidifying color photography's place in the fine art world.






- 2023
- 2023
Black and White
- 280 pages
- 10 hours of reading
Black and White is an updated and expanded edition of William Eggleston's Before Color (Steidl, 2012), the first publication to comprehensively present Eggleston's early black-and-white photos and explore his artistic beginnings. In the late 1950s Eggleston began photographing his hometown of Memphis, discovering many of the motifs that would come to define his seminal work in color: the diners, cars, gas stations, supermarkets, domestic interiors, and the seemingly mundane gestures and vacant expressions of his fellow citizens. Here are also his unconventional, sometimes tilted croppings, and above all his emphasis on the beautiful in the banal. In the mid-1960s Eggleston began working with color and after experimenting with different exposure settings he was soon pleased with the results--"And by God it all worked. Just overnight." He subsequently abandoned black-and-white photography but its influence on his original vision of the American everyday remains fundamental.
- 2021
- 2018
Morals of vision
- 24 pages
- 1 hour of reading
When William Eggleston's second artist's book Morals of Visions was first published in 1978 in a limited edition of fifteen, only a handful of lucky people were able to obtain it; it has since become a collectible rarity. That is now to change with this new Steidl edition, which re-imagines Morals of Visions as a trade book for the general public. The original Morals of Vision contains eight color coupler prints of Eggleston's archetypal still lifes, landscapes and portraits which glorify the banal and have since changed the history of color photography. "There is no particular reason to search for meaning," Eggleston has said of his work in general, a sentiment in contrast with the title Morals of Vision which suggests that there are indeed principles of a kind to be learnt from the images in this book. Yet the lessons in photos including those of a broom leaning again a wall, green grain silos in the fading light, and an off-center electric candle complete with fake wax, remain Eggleston's own ironic secret. 'I don't have a burning desire to go out and document anything. It just happens when it happens. It's not a conscious effort, nor is it a struggle.' -William Eggleston
- 2018
Flowers
- 32 pages
- 2 hours of reading
Flowers is a facsimile of the third of William Eggleston's rare artist's books, which was first published in an edition of only fifteen by Caldecott Chubb in New York in 1978. The original Flowers was a linen-bound volume with red leather spine and corners recreating the look of a photo album, and housed in a slipcase. Within its pages were twelve original chromogenic coupler prints focused on the theme of flowers. Flowers, along with trees and other foliage inevitably feature in many of Eggleston's photos as part of the Memphis streetscapes and interiors that are his favorite motifs. But in this book the flowers take center stage in all their mundane glory--be it a kitsch spray of gladioli and carnations in a cut-glass vase, a single rose before a box hedge, or a forlorn bunch on a white marble tomb inscribed with the word "Mama." Along with Eggleston's Morals of Vision , also released this season, Flowers is a further chapter in Steidl's publication of Eggleston's artist's books in new editions that honor the design and spirit of the originals, while exposing their contents to the wider public for the first time.
- 2017
In 1977 William Eggleston released Election Eve, his first and most elaborate artist’s book, containing 100 original prints in two leather-bound volumes housed in a linen box. It was published by Caldecot Chubb in New York in an edition of only five, and has since become Eggleston’s rarest collectible book. This new Steidl edition recreates the full original sequence of photos in a single volume, making it available to the wider public for the first time. Election Eve contains images made in October 1976 during Eggleston’s pilgrimage from Memphis to the small town of Plains, Georgia, the home of Jimmy Carter who in November 1976 was elected 39th President of the United States. Eggleston began photographing even before he left Memphis and depicted the surrounding countryside and villages of Sumter Country, before he reached Plains. His photos of lonesome roads, train tracks, cars, gas stations and houses are mostly empty of people and form an intuitive, unsettling portrait of Plains, starkly different to the idealized image of it subsequently promoted by the media.
- 2016
The Democratic Forest. Selected Works
- 120 pages
- 5 hours of reading
William Eggleston, known as the "father of color photography," has spent nearly sixty years developing a unique style that merges everyday subjects with a deep appreciation for color, form, and composition. His approach challenges conventional interpretations, as he aims to elevate the mundane to striking, poetic visuals. Eggleston's work invites viewers to engage with the ambiguity of his images, reflecting his belief in the complexity of the ordinary.
- 2014
William Eggleston, From black and white to color
- 192 pages
- 7 hours of reading
At the end of the 1950s William Eggleston began to photograph around his home in Memphis using black-and-white 35mm film. Fascinated by the photography of Henri Cartier- Bresson, Eggleston declared at the time: “I couldn’t imagine doing anything more than making a perfect fake Cartier-Bresson.” Eventually Eggleston developed his own style which later shaped his seminal work in color—an original vision of the American everyday with its icons of banality: supermarkets, diners, service stations, automobiles and ghostly figures lost in space. From Black and White to Color includes some exceptional as yet unpublished photographs, and displays the evolution, ruptures and above all the radicalness of Eggleston’s work when he began photographing in color at the end of the 1960s. Here we discover similar obsessions and recurrent themes as present in his early black-and-white work, including ceilings, food, and scenes of waiting, as well as Eggleston’s unconventional croppings—all definitive traits of the photographer who famously proclaimed, “I am at war with the obvious.”
- 2013
At Zenith
- 88 pages
- 4 hours of reading
In April 1979, a book of 15 color photographs by William Eggleston was published in a limited edition of twenty. The photographs were taken from the second chapter of an unpublished larger work entitled Wedgewood Blue . Alongside his publications Chromes (2011), Los Alamos Revisited (2012) and the forthcoming Democratic Forest (2014) and Election Eve (2016), all documenting Eggleston's life work, At Zenith constitutes a calm and experimental intermezzo from Eggleston's familiar loudness and intensity of colors. The photographer pointed his camera at the sky to focus on the clouds rolling by.
- 2012
The negatives for the Los Alamos Project were created between 1965 and 1974 and archived in two boxes, Box #17 and Box #83. In the nineties, these boxes were moved from Memphis to New York, where William Eggleston, Walter Hopps, Caldecot Chubb, and Winston Eggleston edited the photographs into five portfolio boxes of dye transfer prints, with an edition of five and three sets of artist proofs. Thirteen additional images, not included in the portfolios, were printed as individual dye-transfer prints known as the “cousins” of the project. Walter Hopps initially envisioned an exhibition, but it never materialized, leading him to return Box #17 to Memphis while Box #83 was forgotten. After Hopps’ death, his widow discovered Box #83 in his office, which was then returned to the Eggleston Artistic Trust. The negatives in Box #83 had been organized by Hopps and documented in a handmade book titled Lost and Found Los Alamos. In late 2011, William Eggleston III and Marc Holborn reviewed the complete set of negatives for a final edit, culminating in 2012 with the three-volume set titled Los Alamos Revisited. The sequence was composed by Thomas Weski, who previously edited the Scalo book Los Alamos. This new edition includes the long-lost negatives from Box #83, completing the collection. William Eggleston, born in 1939 in Memphis, continues to live and work there.
