Leif Edvinsson Book order

The book explores the significance of intangible assets (IA) in fostering sustainable economic growth, with a particular emphasis on Sweden and other Nordic countries. It introduces a structured "IA metrics" approach to analyze the IA gap and outlines the necessary incentives for strategic investments in valuable IA. The authors argue that enhancing IA is crucial for improving national competitiveness, considering economic, social, and environmental policy dimensions.

Focusing on the evolving landscape of intellectual capital, this book explores its significance at the national and regional levels, moving beyond traditional organizational studies. It presents 14 years of research data from 40 countries, examining various forms of capital, including human and market capital. The authors aim to clarify the often misunderstood relationship between intangible assets and decision-making. Additionally, practical tools for national initiatives are provided, making this work a vital resource for researchers, policymakers, and business leaders interested in economic growth and innovation.

Describes how to measure the indirect assets that represent the gap between the market valuation of a company and the value of its assets according to a balance sheet