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Hotel-Marketing

Strategien, Marketing-Mix, Planung, Kontrolle

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  • 328 pages
  • 12 hours of reading

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Inhaltsverzeichnis1: Grundlagen des Hotel-Marketing.2: Marketing-Strategien für Hotelunternehmungen.3: Die Ausgestaltung des Marketing-Mix von Hotelunternehmungen.4: Marketing-Kontrolle.Anlagen.

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Hotel-Marketing, Klaus Barth

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Released
1994
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