Analogous and digital

Otl Aicher was an outstanding personality in modern design. His work since the fifties, his period at the now legendary Hochschule für Gestaltung in Ulm, of which he was a co-founder, in the field of corporate design are major achievements in the visual culture of our times. An integral component of Aicher's work is that it is anchored in a „philosophy of making“ inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available here for the first time.