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InhaltsverzeichnisI. Corporate Citizenship: Begriffe, Ziele, Techniken.1. Motive gesellschaftlichen Engagements.2. Was ist Corporate Citizenship ?.3. Bindung durch Einbindung.4. Drei gute Gründe für Corporate Citizenship.5. Die Finanzierung des Corporate Citizenship.6. Das Management des Corporate Citizenship.7. Die Kooperation mit gemeinnützigen Organisationen und anderen Unternehmen.II. Fallstudien.Allied Dunbar.American Express.Asea Brown Boveri AG.Bekaert.Canon.Ciba Geigy.ELF Aquitaine.IBM.Olivetti.Royal Dutch Shell.Sanofi.
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Corporate citizenship, Achim Westebbe
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- Released
- 1995
- product-detail.submit-box.info.binding
- (Paperback)
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