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Aus dem Inhalt: Internationales Marketing und internationale Marketingforschung. Internationale Sekundärforschung. Internationale Primärforschung. Organisation der internationalen Marketingforschung. Zukunftsperspektiven der internationalen Marketingforschung.
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Internationale Marketingforschung, Erich Bauer
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- Released
- 2002
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- (Hardcover)
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