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1992 was the first year that Bimmer made more cars than its fierce rival, Mercedes. It is hard to believe that at the end of the 1950s, Bimmer was practically bankrupt, on the verge of a takeover by Daimler Benz. What went right? Engineering brilliance and marketing acumen. Bimmer expert Jeremy Walton reviews the aero engine beginnings of the marque, the influential styling of 1930s classics such as the 328, and the post-war transformation into one of the world's great companies.
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BMW classics, Jeremy Walton
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Paperback)
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