The Organisation of Integrated Product Development

Focusing on the mechanisms of Integrated Product Development, this book explores how effective coordination and overlap in New Product Development (NPD) activities can enhance competitiveness in fast-paced industries. It analyzes various integration strategies, goals, and organizational arrangements, assessing their impact on NPD outcomes. Through detailed case studies, the text delves into both human and organizational challenges, offering a comprehensive understanding of the theoretical and practical aspects of successful product development.