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Das Werk zum Distributionsmanagement stellt das Handels-Marketing und die Distributionspolitik dar. Neben Preismanagement und Produktmanagement bildet das Distributionsmanagement die dritte Säule des Marketingmanagements.
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Einführung in das Distributionsmanagement, Werner Pepels
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- Released
- 2001
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- (Hardcover)
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