Sieger Design

Since Wasmuth’s publication in 1994 of a book about Dieter Sieger, „Sieger Design” has become a respected brand in industrial design and recognised as a first-class full-service design bureau, covering the whole spectrum from architectural and product design, graphics and design management to PR work and brand-building. The firm has developed into one of the largest and most successful design offices in Germany; management of Sieger Design is now largely in the hands of the next generation, the founder’s sons. This volume places Sieger Design within the context of international design developments at the beginning of the 21st century, and in the midst of the shift away from isolated product designs to scientifically founded, closely networked design projects. Presented and analysed in this book is the firm’s own style as a long-term guarantor of success, the different services offered, its long-term partnerships and cultural competence, and also the family firm, as basis for its success.