Leading pharmaceutical innovation
Trends and Drivers for Growth in the Pharmaceutical Industry
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Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R& D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R& D. Our findings are illustrated by cases from Europe, the US, and Asia.
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Leading pharmaceutical innovation, Oliver Gassmann
- Language
- Released
- 2008
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- Title
- Leading pharmaceutical innovation
- Subtitle
- Trends and Drivers for Growth in the Pharmaceutical Industry
- Language
- English
- Authors
- Oliver Gassmann
- Publisher
- Springer
- Released
- 2008
- ISBN10
- 3540776354
- ISBN13
- 9783540776352
- Category
- Business and Economics
- Description
- Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R& D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R& D. Our findings are illustrated by cases from Europe, the US, and Asia.