Modern greetings

More about the book

What is so special about these Classic Modern architecture motifs is that all these photographs are picture postcards. The collection shows world-famous modern architecture motifs from Hamburg and Stuttgart, Cologne and Breslau as well as views of hospital rooms, nightclubs and administration buildings, large-scale housing projects and exhibition pavilions. The lion's share of the credit for the calculated effect made by this visionary architecture is due to the photographers advocating 'the new way of seeing', whose 'camera eye' staged factories and high-rises as radiant cubes and sculpture on a superhuman scale. The picture postcard (introduced to the world on 1 August 1870), launched the image of the 'New Architecture' world-wide, creating in a brief space of time what is probably the largest, albeit for the most part unknown, repository of Modernist photographic art.