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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
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Lights, camera, campaign!, David A. Schultz
- Language
- Released
- 2004
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- Title
- Lights, camera, campaign!
- Language
- English
- Authors
- David A. Schultz
- Publisher
- Lang
- Publisher
- 2004
- ISBN10
- 0820468312
- ISBN13
- 9780820468310
- Category
- Political Science / Politics
- Description
- Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them