The book is currently out of stock
Lights, camera, campaign!
Authors
More about the book
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Book variant
2004Book purchase
The book is currently out of stock.