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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
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Lights, camera, campaign!, David A. Schultz
- Language
- Released
- 2004
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- (Paperback)
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