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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
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When stereotypes collide, Ann Gordon
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- When stereotypes collide
- Language
- English
- Authors
- Ann Gordon
- Publisher
- Lang
- Released
- 2005
- Format
- Paperback
- ISBN10
- 0820461253
- ISBN13
- 9780820461250
- Category
- Political Science / Politics
- Description
- Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.