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Entrepreneurship needs more than other disciplines taught at universities permanent interchange with related sciences and practice. Thus, The Entrepreneurship – Innovation – Marketing Interface was the title of a symposium held at the University of Karlsruhe in October 2005 (for the second time after a first successful meeting two years before) to foster cross-disciplinary activities that have connections with entrepreneurship and to provide a forum for the presentation of ideas and experiences that practitioners and researchers could interchange. This volume contains articles from the entrepreneurship – innovation – marketing interface that have been grouped into the following chapters: Plenary Talks, Entrepreneurial Marketing & Market Orientation, Innovation Aspects. Technology & Spin- Offs, Local Leadership & Regional/Global Development, Entrepreneurial Learning, Putting Entrepreneurial Ideas into Practice, and Oral Presentations by Practitioners.
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The entrepreneurship - innovation - marketing interface, Reinhold Würth
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The entrepreneurship - innovation - marketing interface
- Language
- English
- Authors
- Reinhold Würth
- Publisher
- Swiridoff
- Released
- 2007
- Format
- Paperback
- ISBN10
- 3899291204
- ISBN13
- 9783899291209
- Series
- Texts from the Interdisciplinary Institute for Entrepreneurship at the University of Karlsruhe (TH)
- Category
- University and college textbooks
- Description
- Entrepreneurship needs more than other disciplines taught at universities permanent interchange with related sciences and practice. Thus, The Entrepreneurship – Innovation – Marketing Interface was the title of a symposium held at the University of Karlsruhe in October 2005 (for the second time after a first successful meeting two years before) to foster cross-disciplinary activities that have connections with entrepreneurship and to provide a forum for the presentation of ideas and experiences that practitioners and researchers could interchange. This volume contains articles from the entrepreneurship – innovation – marketing interface that have been grouped into the following chapters: Plenary Talks, Entrepreneurial Marketing & Market Orientation, Innovation Aspects. Technology & Spin- Offs, Local Leadership & Regional/Global Development, Entrepreneurial Learning, Putting Entrepreneurial Ideas into Practice, and Oral Presentations by Practitioners.