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Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
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Cognitive biases in the capital investment context, Sebastian Serfas
- Language
- Released
- 2011
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- (Paperback)
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