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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
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Marketing libraries in a Web 2.0 World, Dinesh K. Gupta
- Language
- Released
- 2011
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- Title
- Marketing libraries in a Web 2.0 World
- Language
- English
- Authors
- Dinesh K. Gupta
- Publisher
- De Gruyter Saur
- Released
- 2011
- ISBN10
- 3110263319
- ISBN13
- 9783110263312
- Series
- IFLA publications
- Category
- University and college textbooks
- Description
- Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.