From production to consumption

Up to a few decades ago the anthropology of tourism was regarded as a way to become involved in effortless researches in pleasant settings. Moreover, tourism was portrayed as a sinister carrier of westernization, thus as a menace to the subaltern societies that had to endure it. Nowadays anthropological studies on tourism have established their own legitimacy due also to the considerable socioeconomic significance of tourism in this age of hectic global mobility. This book points up new and important research perspectives showing the impact of tourism on the rural world. The articles presented are a major and groundbreaking contribution to the analysis of the new rurality in global society.