Advertising food in Europe

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A large number of food law matters are differently handled by the various national jurisdictions within and outside of the European Union. This edited volume presents the various national approaches on how foodstuffs ought to be successfully marketed across the European Economic Area. Following a same framework, experienced food lawyers provide practical solutions and handy insight on the thorniest and crucial national aspects of food advertising within their country. The book is therefore conceived as a practical manual, each chapter covering one specific country. Aude Mahy is a Belgian attorney at law with Loyens & Loeff, specialised in (international) Commercial Law and European and Belgian Food Law. Aude presides the Loyens & Loeff Food & Beverages Team.