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I don't even recognize you anymore
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Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
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I don't even recognize you anymore, Carl Dominik J. Niedersüß
- Language
- Released
- 2015
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- Title
- I don't even recognize you anymore
- Language
- English
- Authors
- Carl Dominik J. Niedersüß
- Publisher
- Nomos
- Released
- 2015
- ISBN10
- 3848715457
- ISBN13
- 9783848715459
- Series
- MIPLC studies
- Category
- Legal literature
- Description
- Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.