Dematerialization

The Redistribution of the World in Times of Digital Darwinism The challenges for companies operating today are enormous: • A digitalization that encompasses more and more business models • The penetration of dematerialization in further fields (after texts, images and music, now money, keys, complex service chains, etc.) • More and more products are becoming apps (e. g. tickets, info services) • The increasing power of social networks • The increasing networking of objects (“Internet of Everything”) • The emergence of big data through the explosion of available data • The diversified use of the Share Economy- as a replacement for purchasing products The digital transformation and the associated dematerialization stop at no industry and no company. Every company needs to be digitally armed today! New players with innovative business models are breaking into traditional industries and are forcing out established brands and companies. What happens if many jobs are lost due to digitalization, dematerialization and the emergence of zero marginal costs offers? Jobs are also endangered if robots are used not only in industry but also in further fields of services. It is high time to deal with not only the challenges but also with convincing solutions! In their book “Dematerialization – The Redistribution of the World in Times of Digital Darwinism”, Professor Dr. Ralf T. Kreutzer and Karl-Heinz land, question whether existing political, economic and social systems are really prepared for the dematerialization of entire value-added chains accompanying digital change. They provide important food for thought and illustrate scenarios of solutions.