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Putting the public back in public relations - how social media is reinventing the aging business of PR
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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
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Putting the public back in public relations - how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Inscriptions / underlining
- Missing dustjacket
- Language
- Released
- 2009,
- Book condition
- Damaged
- Price
- €1.23
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- Title
- Putting the public back in public relations - how social media is reinventing the aging business of PR
- Language
- English
- Authors
- Brian Solis, Deirdre Breakenridge
- Publisher
- Pearson Education
- Publisher
- 2009
- ISBN10
- 0137150695
- ISBN13
- 9780137150694
- Category
- Marketing and PR
- Description
- Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.