Integrative framing analysis

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Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- 1 Introduction -- 2 Arguments in Favor of Integrative Framing Analyses -- Multimodal Messages and the Predominance of Visuals -- More Attention and Preferential Processing for Visuals over Words -- Memory and Recall -- 3 Why so Few Integrative Framing Analyses? -- Approaches to Verbal Framing Analysis -- Approaches to Visual Framing Analysis -- Approaches to Integrative Framing Analysis -- Interim Summary and Some General Remarks -- 4 Factors Influencing the Act of Framing -- The Context -- Interests and Goals -- Frame-Building Research -- 5 An Introduction to Integrative Framing Analysis -- Preparation -- Data Collection -- Data Analysis -- 6 An Integrative Framing Analysis of People Living with HIV/AIDS -- Literature Review -- Research Questions, Hypotheses, and Strategy of Analysis -- Methodology -- Results -- Discussion -- 7 Conclusion -- References -- Index