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Storytelling in Organizations

A Narrative Approach to Change, Brand, Project and Knowledge Management

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  • 132 pages
  • 5 hours of reading

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Focusing on storytelling as an effective tool in organizational operations, this book presents real employee narratives that illuminate various aspects of corporate culture. By sharing specific yet adaptable experiences, it encourages readers to uncover hidden knowledge and enhance transparency in their daily work. Knowledge managers, coaches, and strategists will benefit from the practical insights and updated storytelling techniques provided, enabling them to refine their own communication methods and foster a deeper connection within their teams.

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Storytelling in Organizations, Karin Thier

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2018
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