The book is currently out of stock
Parameters
Categories
More about the book
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Book purchase
Marketing and American Consumer Culture, Arthur Asa Berger
- Language
- Released
- 2017
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing and American Consumer Culture
- Subtitle
- A Cultural Studies Analysis
- Language
- English
- Authors
- Arthur Asa Berger
- Publisher
- Springer-Verlag GmbH
- Released
- 2017
- ISBN10
- 3319473271
- ISBN13
- 9783319473277
- Category
- Social sciences
- Description
- This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.