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Business Statistics for Competitive Advantage with Excel 2016

Basics, Model Building, Simulation and Cases

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Pages
492 pages
Reading time
18 hours

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Focusing on practical applications, this textbook equips business students with essential skills for future decision-making roles. Using Excel 2016, it teaches model building, statistical analysis, and the translation of results into actionable insights. The revised edition includes new examples and assignments centered on global markets, featuring case studies from Chipotle and Costco, and emphasizes business dynamics in emerging markets like Latin America, China, and India. Sensitivity analyses are incorporated to help students compare different scenarios effectively.

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Business Statistics for Competitive Advantage with Excel 2016, Cynthia Fraser

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Released
2016
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(Hardcover)
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