How Digital Communication Technology Shapes Markets

More about the book

Focusing on the impact of communication technology on trade, this book examines how the Internet has led to smaller company sizes and a shift in the role of retailers. It highlights how increased access to data, altered perceptions of time, and fewer intermediaries are redefining competition. In the emerging network economy, the concepts of disintermediation and granularity are essential for cooperative information sharing, establishing it as a crucial market institution.