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Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

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Exploring the fundamental principles of discourse theory, this book applies its concepts to diverse elements of popular culture and daily life. It examines intriguing topics such as speed dating, advertising, humor, language, myths, fairy tales, and material culture. With accessible writing and the author's illustrations, it invites readers to understand the relevance of discourse in various contexts, making complex ideas approachable and engaging.

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Applied Discourse Analysis, Arthur Asa Berger

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Released
2017
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(Hardcover)
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