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Exploring the dark side of capitalism, this novel follows Ian Wharton, an ordinary young man, as he becomes an apprentice to the enigmatic Fat Controller, a master of marketing and finance. Through their wild journey, readers are immersed in a world where consumerism, violence, and psychosis intertwine, reflecting the unsettling zeitgeist of the twenty-first century. Will Self's sharp linguistic style enhances this chilling examination of how money and manipulation shape human experience, making the soul a commodity in a relentless market.
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