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Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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Principles and practice of marketing, David Jobber
- Spots
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €1.31
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- Title
- Principles and practice of marketing
- Language
- English
- Authors
- David Jobber
- Publisher
- McGraw-Hill
- Released
- 2010
- Format
- Paperback
- ISBN10
- 0077123301
- ISBN13
- 9780077123307
- Category
- Marketing and PR
- Description
- Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.