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The book explores the concept of hyper-dynamic markets shaped by digital technology's pervasive influence on consumers and businesses. It emphasizes the necessity for companies to enhance their adaptability and innovation to thrive in this evolving landscape. Providing a strategic blueprint, it guides business leaders on transforming their organizations into future legends, equipping them with the tools needed to navigate and succeed in increasingly volatile market conditions.
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Future Legends, Heinz-Joachim Müllenbrock, Janka Krings-Klebe, Jörg Schreiner
- Language
- Released
- 2017
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- (Paperback)
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