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Marketing 4.0 : moving from traditional to digital, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Language
- Released
- 2017
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- Title
- Marketing 4.0 : moving from traditional to digital
- Language
- English
- Authors
- Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Publisher
- Wiley
- Publisher
- 2017
- ISBN10
- 1119341205
- ISBN13
- 9781119341208
- Category
- Business and Economics