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Focusing on the dual nature of growth, the book emphasizes that true success for management lies in achieving both size and profitability. It challenges the outdated V-curve model of downsizing before growth, advocating instead for a continuous growth strategy that integrates ongoing reorganization and efficiency improvements. This approach positions companies to enhance their value in the long term, highlighting the necessity of balancing expansion with sustainable practices.
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Making Growth Work, Stefan Bötzel, Burkhard Schwenker
- Language
- Released
- 2016
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- (Paperback)
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