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Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be different. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
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Open and closed innovation, Philipp Herzog
- Language
- Released
- 2011
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- Title
- Open and closed innovation
- Subtitle
- Different Cultures for Different Strategies
- Language
- English
- Authors
- Philipp Herzog
- Publisher
- Gabler
- Released
- 2011
- ISBN10
- 3834926868
- ISBN13
- 9783834926869
- Category
- University and college textbooks
- Description
- Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be different. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.