Innovation strategy and firm performance

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In practical studies, innovation strategy is recognized as a crucial factor for both innovation performance and overall firm success. However, empirical research has largely overlooked this topic, resulting in a lack of clear definitions and validated findings. Nanja Strecker’s dissertation addresses this gap by focusing on three key questions: What defines a company's innovation strategy? What is the relationship between innovation strategy and firm performance? What critical conditions influence this relationship? Strecker identifies and explores these relevant research questions with rigor. Her work features a coherent conceptual framework and well-formulated hypotheses, drawing extensively on prior empirical evidence. The empirical study is sophisticated, showcasing her methodological competence and thorough data analysis. The results are compelling and largely support the hypotheses. Additionally, the study offers valuable suggestions for future research in innovation management. For management practice, Strecker’s findings provide actionable insights on enhancing firms' innovation management strategies.