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Ingredient branding is explored as a strategy where components of products develop their own distinct brand identities. The book provides insights into the mechanics of ingredient branding and offers guidance for brand managers on enhancing the effectiveness of component marketing. It emphasizes the importance of leveraging these sub-brands to boost overall product performance and consumer recognition.
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Ingredient Branding, Philip Kotler, Waldemar Pfoertsch
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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