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In einer umfangreichen Studienreihe zeigt Christian Brunner das Potenzial und die Risiken von Portfolio-Werbung auf und leitet konkrete Handlungsanweisungen für Markenmanager ab.
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Portfolio-Werbung als Technik des Impression-Management, Christian Boris Brunner
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- Released
- 2010
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- (Paperback)
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