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Dr. Christian Belz, Professor fur Marketing, Universitat St. Gallen"Das Spannende an diesem Buch ist, wie plastisch der Kaufprozess und die vielfaltigen Einflusse auf die Konsumenten wahrend der Lekture werden." Harvard Business Manager
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Abschied vom Branding, Marc Rutschmann
- Language
- Released
- 2013
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