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Zentrale versus dezentrale Struktur des internationalen Key-Account-Managements mittelständischer Automobil-Zulieferer / Hans-Jörg Lindner. - Lean Management - Lean Sales Process : Konzeption zur systematischen Einführung eines idealen Verkaufsprozesses, basierend auf den Lean Mangement Methoden im Verkauf und Marketing, für den Groz-Beckert Konzern / Joachim Schmid. - Evaluation of a National Key Account Management Concept within Selected Market Organisations of Metter Toledo Process Analytics / Roger Affeltranger.
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Integriertes Key-Account-Management, Christian Abegglen
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- 2011
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