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Successful international new product launches in the consumer goods industry
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Successful international new product launches in the consumer goods industry, Claudia Reichl
- Language
- Released
- 2014
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- Title
- Successful international new product launches in the consumer goods industry
- Language
- English
- Authors
- Claudia Reichl
- Publisher
- LIT
- Released
- 2014
- ISBN10
- 3643903839
- ISBN13
- 9783643903839
- Series
- Unternehmensforschung
- Category
- University and college textbooks