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Growing brands through sponsorship
An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
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Growing brands through sponsorship, Philip Gross
- Language
- Released
- 2015
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- Title
- Growing brands through sponsorship
- Subtitle
- An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
- Language
- English
- Authors
- Philip Gross
- Publisher
- Springer Gabler
- Released
- 2015
- ISBN10
- 3658072490
- ISBN13
- 9783658072490
- Category
- University and college textbooks