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Vertical brand portfolio management
Strategies for Integrated Brand Management between Manufacturers and Retailers
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Vertical brand portfolio management, Diederich Bakker
- Language
- Released
- 2015
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- Title
- Vertical brand portfolio management
- Subtitle
- Strategies for Integrated Brand Management between Manufacturers and Retailers
- Language
- English
- Authors
- Diederich Bakker
- Publisher
- Springer Gabler
- Released
- 2015
- ISBN10
- 3658082208
- ISBN13
- 9783658082208
- Category
- University and college textbooks