Price pressure? So what!

In sales negotiations it might seem that the only thing that matters is the price. If you want to survive in this arena, you need convincing negotiation strategies. In this book, the authors skilfully show you how to win in the daily game of poker over prices. This book teaches you - how to be mentally fit to master hard bargaining - how to firmly parry requests for discounts - the skills needed to smoothly raise the price Der deutsche Bestseller ist nun auch in englischer Sprache erhältlich.