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Business project management and marketing
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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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Business project management and marketing, Michael Kleinaltenkamp
- Language
- Released
- 2016
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- Title
- Business project management and marketing
- Language
- English
- Authors
- Michael Kleinaltenkamp
- Publisher
- Springer
- Released
- 2016
- Format
- Hardcover
- ISBN10
- 3662485060
- ISBN13
- 9783662485064
- Series
- Springer texts in business and economics
- Category
- Business and Economics
- Description
- Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.