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Sportsponsoring, Sponsoring, Fußball, Fußball-EM, Werbewirkung, Konsumentenforschung, Guerilla-Marketing, UEFA, Ambush-Marketing
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„Name and Shame“ - die Bedeutung der Aufklärung zur Bekämpfung von Ambush-Marketing, Ella Jurowskaja
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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