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Measuring electronic word-of-mouth effectiveness, Wolfgang Weitzl
- Language
- Released
- 2017
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- Title
- Measuring electronic word-of-mouth effectiveness
- Subtitle
- Developing and Applying the eWOM Trust Scale
- Language
- English
- Authors
- Wolfgang Weitzl
- Publisher
- Springer Gabler
- Publisher
- 2017
- ISBN10
- 3658158883
- ISBN13
- 9783658158880
- Category
- University and college textbooks