The book is currently out of stock
More about the book
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
Book purchase
Branding as communication, Susan B. Barnes
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.